Fair_Squared_How_to_use_Facial_Care-min.jpg

 How to use: Facial Care

The facial skin – a wonder of nature

The skin is our largest organ and one of the most vital. It surrounds our body with a cover that each day performs outstanding things and that has countless of complex functions. In addition to the protection against external influences (such as heat, cold, air quality, radiation, bacteria, pressure, friction, etc.), the skin regulates our blood circulation as well as the function to sweat; two functions that affect our body temperature, circulatory system, water balance, and metabolism. These functions are also closely linked to our immune system. Additionally, the sensitivity of the skin allows us to absorb even the finest stimuli from the outside as well as it can send signals to our surroundings (when we blush, get goose bumps, etc.). The skin also reflects our general health and wellbeing and makes a lack of nutrients, stress, an unhealthy diet, or other bodily irritations clearly visible to our surroundings. Our skin is plainly said a necessity of life and we should take great care of it. This applies especially to our facial skin. It is the only part of the skin that is exposed to external influences around the clock. The facial skin is also affected by natural changes that happen over time (reduction of elasticity, tension, and resilience and regeneration ability). It is a matter of fact that our skin needs very special attention and care in order to tackle the daily challenges that it has to go through. With the right products and by taking some rules into account, you can counteract the natural ageing of the skin, protect the skin against harmful external influences, compensate for deficiencies, sustainably strengthen the skin as well as stimulate it. To achieve optimal results, it is however crucial to keep in mind that the skin has different needs during the course of the day.  

Facial care means:

cleansing, clearing and nurturing

During the course of the day, our skin follows a natural rhythm. The skin performs different tasks and functions depending on the time of day. A perfectly adapted facial care routine is designed to meet the different needs of this cycle in order to optimally support the skin in its natural work and to provide it with the necessary active ingredients when it needs them. A comprehensive facial treatment fundamentally takes three different things into account: cleansing, clearing and nurture. 

Fair_Squared_Face_Mask_8-min.jpg

1. Cleansing

The foundation of facial care is a deep cleanse of the pores. This should be done daily in the morning and in the evening. This way, the skin is freed from all impurities that clog the pores (such as dirt, fat, sebum, hair follicles, and make-up) and is thus ideally prepared for the upcoming skin care routine.

Fair_Squared_Face_Mask_7-min.jpg

2. Clearing

After cleansing, the face should also be cleared in order to remove residual dirt, to soothe the skin, to balance the pH and to strengthen the skin’s natural protection.

Fair_Squared_Face_Mask_3-min.jpg

3. Nurture

After cleansing and clearing the skin, the nurturing moisturising routine should follow. It is very important to consider the natural rhythm of the skin and what it needs at what time. The facial care main tasks are depending on the time of day the following:

Day care main tasks

• To protect and vitalise

• To prepare for external influences

• To supply and store moisture

• To nourish with antioxidants to combat free radicals


Night care main tasks

• To regenerate and relax

• To repair of occurred damage

• To support cell division, formation and renewal

• To supply and store vitamins and nutrients

Facial cleansing and care by FAIR SQUARED 

The FAIR SQUARED facial cleansing series has been specifically designed to meet the various needs of the skin during the day to optimally support the skin by its natural pace and to provide it with necessary active ingredients at every step of cleansing, cleaning, and care. 

FAIR SQUARED is convinced that since nature has created the miracle that is our skin, it is also in nature where we can find the treasures that in a positive and sustainable manner optimally help to support the skin by the many challenges that our skin has to face. Carefully selected, natural and high-quality raw materials from fair trade have been processed to high quality products and adapted to the respective needs of the skin.

Download our how-to guide here.